I usually start with a messy campaign note and a few references. Nano Banana 2 helps me turn that into three or four routes before the first review starts.

For product launches, I use it before we commit to a shoot. We can see whether a seasonal background or a cleaner studio setup is worth pursuing.

The useful part is keeping the subject intact. I can change the lighting and ratio without feeling like I am starting from scratch each time.

As a founder, I do not always have time to brief a designer for every landing page image. This gets me a strong draft I can polish or hand off.

When a post has a complex idea, I use it to sketch the visual. It helps me see whether the explanation makes sense before I open the design file.

It is good for early client conversations. Instead of describing a direction for ten minutes, we can show a few options and decide what is worth producing.

The resizing work used to eat a surprising amount of time. Now we can keep the same campaign feeling across story, feed, and wide placements.

For ad tests, I care about small variations: angle, crop, object placement. This lets me make those changes without losing the product.